Literature & History
When Lionel’s shop-window attraction became the product
About this makerLionelAccording to The Strong’s National Toy Hall of Fame, Joshua Lionel Cowen’s first electric train was intended as a shop-window attraction around 1900. Customers wanted to buy the little train rather than the goods it was helping to advertise. That account places the beginning of Lionel in a shop window, before the great layouts and Christmas advertising associated with the name. The company went on to make three-rail train sets…
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