Literature & History
Bandai put a guarantee behind its little cars
About this makerBandaiLong before Gundam kits, Bandai was selling the idea of a toy backed by a guarantee. Its company history dates the launch of a product-guarantee system to November 1955, alongside a model of the 1956 Toyopet Crown. The initials BC came from Bandai Company. By 1958, the message had reached television: the red box identified a BC-guaranteed toy. Quality was being made part of the brand’s public identity, rather than…
Be the first to reply