Yonezawa
Description
Yonezawa is a renowned Japanese toy brand specializing in tin toys, particularly cars and robots. The brand is admired for its almost lifelike and detailed models that encapsulate the fascination of both adults and youngsters alike. Not just any common toys, Yonezawa promises a blast from the past with its vintage feel and exquisitely crafted models.
Yonezawa started its journey in 1945 in Tokyo following the end of World War II. It took advantage of the rapid industrial growth in Japan and made a name for itself by producing exceptional quality tin toys. The founder, Mr. Kosuge, was instrumental in its success. Despite being exposed to severe competition, Yonezawa survived due to its innovative designs and superior craftsmanship. A fun fact – despite being a toy company, Yonezawa was notorious for its secrecy and not divulging information about prototypes, ensuring that their designs stayed unique and authentic.
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