Brand record
Roxy
ROXY-KIDS is a Russian children’s-goods brand developed by ROXY LLC, founded in Saint Petersburg in 2010. Its range includes baby-care accessories and products for bathing, feeding, safety and play, including bath toys and developmental toys. The company began by working with established children’s-goods manufacturers and later developed its own product line. Industrial designers and engineers create products through sketching, computer design and 3D modeling.
- Founded
- 2010
- Countries
- United States
- Locations
- Saint Petersburg, Russia · 2010
- Founders
- Alan Green · John Law
The story of Roxy
ROXY LLC was founded in Saint Petersburg in 2010 by two friends who had recently become fathers. The founders began by working with established children’s-goods manufacturers and developed the Flipper neck rings, which the company describes as a long-running bestseller. ROXY-KIDS subsequently developed its own range of children’s products.
By 2021, the company described its work as designing and producing accessories for babies, with industrial designers and engineers creating many products from initial sketches through computer drawings, 3D models and production samples. Its catalogue includes toys alongside bathing, care, feeding and safety products. ROXY LLC also distributes Flipper, HandyPotty and PocketPotty.
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