The story of Paya traces back to the early 20th century in Ibi, Spain. Founded by Rafael Pay Pardo in 1902, Paya quickly captured the hearts of toy lovers with its tinplate toys. Then came the infamous Paya "Chicken", which fluttered its way into the annals of toy history, ensuring the brand's longevity and recognition. Despite the onset of the Spanish Civil War and later, World War II, Paya stood strong, refurbishing its designs and techniques to keep up with times. In the late 80s, after decades of enchanting the toy world, Paya revived its classic models in a series of limited editions, a move that allowed collectors nostalgic and new to reconnect with the brand's rich past.