Majorette

Majorette

Founding Year: 1961
Final Year: Present
Countries: France
Location(s):
Lyon-Décines, France ()
Founder(s):
Emile Veron
Joseph Veron

Description

Last Update: 2024-06-26 14:14:06

Majorette is a revered French toy brand that packs an exciting world of miniature automotive models. Their toys cover a vast gamut of vehicle categories, from sizzling sports cars to impressive industrial vehicles, and from police cars to firefighting equipment. They're renowned for their top-notch quality, remarkable detailing, and delightful interactive features. Majorette's unique rubber wheels and enticing metallized bodies truly bring the miniature experiences alive, captivating the hearts of toy enthusiasts, both young and old.

Majorette was birthed in France's romantic city, Lyon, back in 1961 by the creative Veron brothers, Emile and Joseph. Driving through decades of remarkable toy-making, Majorette became a household international brand, loved by countless miniature model collectors. Majorette had an awe-inspiring journey from creating the very first supercar, the "Berliet Stradair" in 1965, to being acquired by Simba Dickie Group, a mammoth leader in the European toy market, in 2013. Noteworthy is the classic 'Sonic Flashers' series launched in 1985, which majored in replicating models of emergency vehicles with working lights and sounds - a revolutionary concept during that era.

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