Lucky Life began its venture in 1978 in New York City, USA. It was founded by philanthropist and child psychologist, Dr. John McKenna, who believed that early education could be both fun and beneficial if done right. The brand soared to popularity in the mid-'80s for its innovative approach. Its toy lines are well-known for integrating basic educational concepts with playful elements to stimulate a child's imagination while also promoting learning. One fun snippet from the brand's history involves its "Smiling Sun" toy launched in 1982, which became a surprising hit due to an unexpected marketing blitz during a particularly rainy summer that year.