Brand record
Linemar
Linemar was a toy label associated with Louis Marx & Co. and toys made in Japan. Its products included mechanical and battery-operated toys, among them wind-up tin toys sold under the LineMar trademark. Linemar also offered building toys: a 1950 catalogue featured rubberized brick kits in several sizes. The label is documented on toys and catalogues from the 1950s, when Marx distributed products through Japanese manufacturing operations.
- Founded
- 1950
- Countries
- Japan
- Founders
- Louis Marx
The story of Linemar
Linemar was associated with Louis Marx & Co. in the 1950s. Toy Tales describes it as a Marx-founded, wholly owned manufacturing subsidiary that distributed Marx product lines in Japan. The label covered varied products: a 1950 Linemar catalogue presented rubberized building brick kits, while mechanical and battery-operated toys were another part of its output.
Linemar-marked Japanese toys included wind-up tin models. D23 identifies LineMar as the trademark usually used for Marx's mechanical tin toys and notes that Marx made Disney-licensed toys from 1936 to 1961, then resumed that licensing in 1968. That licensing chronology describes Marx's Disney production; it does not, by itself, date Linemar's start or end. The available evidence establishes Linemar's association with Marx and its Japanese-linked product range, but does not settle when the label ceased to be used.
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