Joustra

Joustra

Founding Year: 1921
Final Year: Present
Countries: France
Location(s):
Strasbourg, France ()
Founder(s):
Georges Joseph

Description

Last Update: 2024-06-26 12:06:41

Joustra is an enduring toy brand known primarily for its intricate toy trains and cars, with a history that spans several decades. The brand left a lasting impression in the toys industry with its fascinating artistry and appealing product designs. The Joustra line of toys holds a special place in the hearts of vintage collectors, as they are beautifully designed and appeal to both the young and the young at heart.

The tale of Joustra began in 1921 when Georges Joseph decided to create a brand that would bring joy to every child, his grand idea began in the heart of Strasbourg, France. Joustra originally started by creating lithographed toys and soon added to its foray, models trains and cars. A fun fact about Joustra is that during WWII, the Joustra factory was seized and used for aircraft production. After the war, the company resumed production and introduced remote-controlled toys for the first time. Despite the ups and downs, Joustra still managed to remain an important part of the toy history.

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