Maker record
JML
JML (John Mills Limited) is a British consumer-products company whose range includes children’s toys, games and educational products as well as household, health and beauty goods. Founded in Camden Town in 1986, it sells products through retail, online and television channels. Its business has used in-store video demonstrations to present products, and its current children’s range includes toys and creative kits.
- Founded
- 1986
- Countries
- United Kingdom
- Locations
- London, UK
- Founders
- John Mills
The story of JML
JML was founded by John Mills in Camden Town in 1986. In its early years, the company sold household products through live demonstrations in department stores, shopping centres and consumer shows. It later used video films in retail stores to demonstrate products. JML launched its first transactional website in 1999 and its own television home-shopping channel in 2004.
The company’s range encompasses household goods, cookware, health and beauty products, and children’s products. Its current children’s range includes toys, games, educational products and creative kits. JML describes its business as sourcing and developing products under its own brands while also distributing products from other makers.