Italeri's legacy dates back to 1962, when it was brought to life in the sprawling, artistic land of Italy. The founding duo, Giuliano Malservisi and Gian Pietro Parmeggiani, launched the business out of their mutual adoration for crafted models. The brand began to stand out when they pioneered the production of the then-novel concept of 'self-assembly' kits. Today, Italeri's kits are a testament to detailed craftsmanship, replicating historical vehicles with intense precision - a unique attribute that sets the brand apart. An interesting tidbit is the brand's continued dedication to its original tagline, "The World at Your Fingertips", emphasizing the approachable and hands-on joy of model building.