ICA's story began in the city of Nuremberg, Germany, a vibrant hub known for its toy industry. Here ICA found its roots in 1912, by the ingenious Otto Kraus. The company saw a steady growth in its early years, carving a niche for itself through its unique products that were both fun and safe for children. Despite facing a challenging business environment during and after the World Wars, ICA managed to sustain its operations and continued to bring joy to children worldwide. The company ushered in a revolution in the world of toys in 1978 when they pioneered the concept of soft toys with replaceable clothes, which quickly became a hit. The legacy of this trailblazing brand continues as they constantly innovate to keep up with the evolving preferences of their young clientele.