
Fisher-Price
Description
Fisher-Price is a beloved toy brand that presents a world of wonder and play for kids worldwide. Specializing in educational toys, the brand involves a wide-ranging collection of playthings for all stages of child development. Its fame largely rests on its concept of ‘learning through play’ which has cemented it in the hearts of both children and parents. The Fisher-Price catalog stars classic favourites like Little People and Power Wheels, bringing enrichment and merriment to playtimes.
Fisher-Price embarked on its journey in East Aurora, New York in 1930. The company was founded by Herman Fisher, Irving Price, Margaret Evans Price, and Helen Schelle. The founders shared a vision to create distinctive toys that promise both intrinsic play value and solid resilience. One of their standout creations was the "Play Family Farm", introduced in 1968, that opened up to reveal a barn full of agricultural charm. Fisher-Price's legacy continues to thrive on this commitment to quality, receiving a warm embrace from generations of consumers.
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