Brand record
ET
E.T. the Extra-Terrestrial is a film property whose licensed toys and collectibles have been produced by multiple companies. A 1983 LJN catalogue features a talking E.T. figure with six phrases, articulated arms, an extending neck and a twisting head, dressed in a bathrobe and supplied with play accessories. Later merchandise has included plush toys, figures, games, puzzles and collectibles from different licensees. In 2022, Universal and Amblin announced anniversary products from companies including Mattel, TOMY, Build-A-Bear, Steiff, Funko, Hallmark and Ravensburger.
- Founded
- 1982
- Founders
- Universal Studios · Lew Wasserman
The story of ET
E.T. the Extra-Terrestrial is a film property whose licensed toys have been made by multiple companies. A 1983 LJN Toy Fair catalogue documents one product from the licensed range: a talking E.T. figure with six phrases, articulated arms, a twisting head and an extending neck. It was dressed in a bathrobe and came with three accessories, including a Speak ’n Spell.
The property continued to support licensed merchandise in later decades. In 2022, Universal and Amblin announced products for the film’s 40th anniversary from companies including Mattel, TOMY, Build-A-Bear, Steiff, Funko, Basic Fun, Hallmark and Ravensburger. The announced range included plush toys, figures, games, puzzles and collectibles.
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