Brand record
Daiya
Daiya was the trademark of Terai Shōten, a Japanese maker of metal toys. Its toys belong to Japan’s postwar tin-toy industry, which produced metal vehicles and other toys for domestic use and export. Daiya is documented on a Japanese toy car alongside the maker’s corporate name, distinguishing the brand from companies with similar names. The postwar metal-toy trade used friction, wind-up and, later, battery-powered mechanisms.
- Founded
- 1953
- Countries
- Japan
- Locations
- Japan · 1953
- Founders
- Unknown
The story of Daiya
The story of Daiya is as riveting as the toys it manufactures. Established in 1953 in Tokyo, Japan, this visionary brand breathed new life into the toy industry with its unique interpretation of tinplate toys. Known for incorporating mechanical features and innovative designs, Daiya rapidly gained global approval. Among Daiya's numerous fascinating offerings, the 'Astronaut Robot' scored a legendary status, hailed for its battery-powered, hypnotic walking pattern. Decorated with lithographed details and distinctive moving gears, Daiya toys are real-time timestamps treasuring an inspiring past and embracing the present.
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