Corgi
Description
Corgi Toys is a renowned British brand well-loved by collectors, known for their miniature models of cars, trucks, and buses. The brand also characterizes itself for regularly producing thematic models, such as those inspired by pop culture, films, and TV series. Corgi Toys' reputation stands on its detailed realism and faithful replication of vehicles, allowing collectors to own pocket-sized versions of iconic cars and transport, sparking a sense of childlike delight and nostalgia alike.
Corgi Toys was initiated in Northampton, England in 1956 by Philip Ullmann and Arthur Katz, originally running under the aegis of Mettoy Playcraft Ltd., a company launched by the duo in 1933. Corgi quickly gained momentum with its distinguishable knack for details that mirrored the originals on a smaller scale. One of the fun facts about the brand is that it was named after the breed of the Queen's dogs, solidifying the brand as truly British. The company created a unique selling point by being the first to incorporate windows in its die-cast models, propelling it above its competition in Matchbox and Dinky Toys. Corgi Toys has undergone ownership changes, experienced a decline, and staged an impressive comeback. It has sympathized with the famous and the everyday, creating a loyal fan base among collectors and enthusiasts.
Share:
