Brand record
Clarel
Clarel Toys is a renowned brand drenched in nostalgia, which is particularly known for its wide assortment of action figures, stuffed animals, and miniature vehicle models. Their products cover a plethora of themes, from fantasy worlds to history, tickling the imagination of children and collectors alike. Clarel is well-loved for its detailed designs and the exquisite craftsmanship. The brand gives you a wholesome throwback to the golden era of traditional play, where creativity reigned supreme.
- Founded
- 1910
- Locations
- Unknown
- Founders
- Unknown
The story of Clarel
Clarel operated as a model-train shop on rue de la Roquette in Paris’s Bastille district. Its stock included models from several makers, including Eastern European brands Piko, Heinzl and Rokal, alongside French products. The shop also had a recognized specialty in modified Jouef models. These models were enhanced with railings, pipework, added accessories, accurate SNCF plates and other details to represent French railway prototypes. The account attributes the modifications to modelers working for the shop, while describing Jouef as the source of the underlying models. It also mentions the shop’s range of MMM-RG models, produced by an artisan based in Seine-et-Marne. Clarel’s documented role was retailing and customizing model trains; the account gives no opening or closing date.
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