Founded in 1997 by globetrotting enthusiasts Roberta and Richard Morgan, Locations Toy Company made its mark in the toy industry with the introduction of educational toys that promote a fun way of learning about the world. The couple's passion for travel and their desire to instill an appreciation for different cultures in children laid the groundwork for this unique brand. A renaissance in educational toys was ignited by their innovative approach, taking consumers by storm and inspiring generations of little explorers. An interesting fact, the brand's first toy was inspired by the Morgan's own travels to the African Savannah, which led to the creation of their popular 'African Safari Adventure' playset.