Brand record
Vero
VERO was an East German toy-making combine based in Olbernhau. Its products included wooden toys, model railway accessories and vehicles, plastic toys, and construction sets. The VERO Construc system, developed from 1972 under Helmut Flade, combined wooden and plastic components in sets that could be assembled and expanded with compatible additions. VERO products were made across a network of production sites and sold under the combine’s name during the 1970s and 1980s.
- Founded
- 1947
- Final year
- 1990
- Countries
- East Germany, Germany
- Locations
- Bad Köstritz, East Germany
- Founders
- Unknown
The story of Vero
On 1 January 1966, several East Erzgebirge toy and woodworking enterprises combined as the VEB Vereinigte Erzgebirgische Spielwarenwerke Olbernhau. The VEB Kombinat Holzspielwaren VERO Olbernhau succeeded it on 1 January 1972, initially comprising the Olbernhau parent operation and plants in Pobershau and Schneeberg; additional state-owned enterprises joined in later years. Its production included wooden toys, model railway accessories and trains, plastic toys, dolls’ clothes, furniture, household goods, and other wood products.
From 1972, Helmut Flade led development of VERO Construc, a construction toy system made in several versions from wooden and plastic parts. Sets and supplementary packs could be combined. In 1981 the combine was reorganized as VEB VERO Olbernhau and incorporated into the Sonneberg toy combine. By 1986 it had 82 production sites in 20 localities. VEB VERO Olbernhau was deleted from the commercial register in September 1990; its successor was VERO Erzgebirgische Spielwaren und Kunstgewerbe GmbH, which entered liquidation in 1992.
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