Brand record
SAFAR
Safari Ltd. is an American maker of educational figurines, best known for hand-painted models of wildlife, dinosaurs and other prehistoric animals. Founded in 1982, the family-owned company produces figures and miniature sets designed for play and learning. Its range also includes mythical creatures and farm and sea life. Safari develops animal figures as detailed representations of their subjects, and sells them through toy retailers as well as museums, zoos and aquariums.
- Founded
- 1982
- Countries
- United States
- Locations
- Miami Lakes, Florida, USA
- Founders
- Bernard Rubel · Rosemarie Rubel
The story of SAFAR
Safari Ltd. began in 1982 as a family-owned toy company founded by Bernard and Rosemarie Rubel. Its stated aim was to make “toys that teach,” and the business developed educational figurines representing real and mythical animals. The Rubels’ daughter later joined the business and owned it for about five years. By 2018, their grandson Alexandre Pariente and his wife Christina were running the company as CEO and president.
The company’s range grew to include wildlife and prehistoric animal figures, dinosaurs, dragons and other themed sets. Its figures are sculpted and hand-painted, and Safari sold them through toy shops and institutions including museums, zoos and aquariums. Safari’s current product range includes miniature animal sets as well as wildlife, prehistoric, farm and sea-life figures. The company describes itself as family-owned and continues to offer Safari Ltd. figurines alongside products from other brands.
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