Norev was founded in the heart of France, in Villeurbanne, near Lyon, in 1945 by the Veron brothers, Emile, Paul and Charles. The company name is "Veron" spelled backward, a fascinating trivia for the collectors to share. Norev skyrocketed to fame for its detailed miniature cars. Their first production was a 1:43 scale Simca. The brand holds a legacy of high-quality toys whose brilliance has only amplified with time. The 195s and 60s were a golden age for Norev, with expanded ranges and burgeoning popularity. In the 198s, they introduced a line of plastic models, but it was their die-cast models that made a mark. Norev continues to be a prominent name among collectors worldwide for their meticulous attention to detail, scale, and aesthetics.