Gilbert
Description
The A.C. Gilbert Company is renowned for creating imaginative playthings that stimulate and engage a child's mind. This legendary toy brand is most well-known for its "Erector Sets," a collection of mechanized contraptions that let children engineer their own miniature worlds, sparking creativity and engineering ingenuity from an early age. It's a brand that lets dreamers be builders, knowing that in every child, there's an inspiration waiting to get unearthed.
The A.C. Gilbert Company was born out of a singular vision - that play is the key to exploration and discovery. Back in 1909, inventor Alfred Carlton Gilbert founded the company in Westville, Connecticut. He initially sold magic sets and then exploded into fame with the introduction of the Erector Set. Fun fact: During World War I, there was a proposal to ban toy production for raw material conservation. However, Gilbert stood before the Council of National Defense, championing the importance of play, which successfully secured toy production. His toys have not only been entertaining, but they've been inspiring minds for generations.
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