Brand record
Fleet Line
Fleet Line was a brand used on toy boat motors in the United States. Its documented products include battery-powered Mercury outboard replicas, including Mark 78A and Merc 200 models introduced in 1959, and a Merc 800 model in 1960. The motors reproduced features of full-size outboards, with model-specific paint, decals, propellers and packaging. Fleet Line-branded motors are associated with Craft Master products; later plastic-bodied Fleet Line toy motors were produced by Craft Master Corporation of Toledo, Ohio.
- Founded
- 1946
- Final year
- 1970
- Countries
- United States
- Locations
- Chicago, Illinois, USA
The story of Fleet Line
In the post-war era of 1946, Fleet Line emerged on the American scene and won over a unique segment of the toy market. It was the era of innovation, creativity and determination and Fleet Line seized the moment, bringing a smile to the faces of children and making adults travel back in time through its vintage collection. With many of its toys now labeled as classic items, the enthusiasts and collectors enjoy a nostalgic journey down memory lane with Fleet Line.
Notably, the company triumphantly presented their competitor with a simulated "Battle of the Ironclads", the Monitor and Merrimac pack, making waves in the marketplace.
Collectors’ Corner
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