HEMA
Description
HEMA, the cheerful Dutch retail giant, is beloved by many for its collection of cute, durable and affordable toys for children. The brand sells a variety of traditional toys such as wooden blocks, puzzles, stuffed animals, and miniature play sets. Known for its quality and creativity, the brand also releases seasonal collections which include special edition toys. HEMA toys bring loads of fun, as well as educational value to the little ones, making them an absolute delight for toy collectors and children alike.
Rooted in the heart of Amsterdam, HEMA was founded by Leo Meyer and Arthur Isaac in 1926. The idea was to create a department store for ordinary people. In later years, HEMA extended its reach to other areas, and the HEMA toys division started up. HEMA's primary focus on offering quality goods at affordable prices turned out to be a winning strategy. Interestingly enough, HEMA was among the first franchises in the world, starting its franchising efforts in the 195s. Over nearly a century, HEMA has grown into an integral part of Dutch culture, and its toys leave a nostalgic mark on many childhoods, making them a must-have in any vintage toy collection.
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